ux web design: When you hear the word UX, it is unlikely that your mind will subconsciously move only to website design. But it is interesting to know that the concept of UX is common not only in this field but in all industries and technologies related to design.
So let’s read once in detail in this article of digiwaremarketing what UX is. What is UX design? What is the difference between UI and ux web design? See more than one example for UX and specifically explore this topic in website and app design and finally understand its connection to SEO, which is a scorching topic.
Example of ux web design
To explain what ux web design or User experience is, we use a straightforward example.
User experience refers to how the user interacts with a product. For example, we interact with a key when we want to turn on a light. How this switch is designed and its dimensions affect our feelings on how to interact with this product.
In digital design, UX refers to everything that affects the user’s interaction with a digital product.
As soon as a user enters a website or application, how to communicate with it.
And with what speed and comfort to find the desired items such as the buy button, scroll bar, home button, the blog section of the site, etc., it’s all about the UX or user experience design of that site or software.
When people use a product, site, or app, they typically evaluate their experience based on the following criteria:
- Value: Does this product or site give me value?
- Function: Does this product or site have a positive function for me?
- Usability: Is this product or site easy to use?
- General impression: Is it pleasant for me to use this site or product?
Therefore, we have to say that ux web design is what makes the user gives a positive answer to all the above questions after using our site, application, or product.
What is UX design?
In response to the question of what is UX design or user experience design, it should be said:
UX design is not a new concept at all. The term has been around since the early nineties and was coined by Don Norman when he worked as a cognitive scientist at Apple.
Don Norman was interested in all aspects of a user’s experience with a product or service. Including industrial design, graphics, user interface, and physical interaction.
To include all the different elements that determine how a user feels when interacting with a product, he proposed the term “user experience” or ux web design.
Since then, UX design has become synonymous with good business; It means that only those products and services that provide a good and pleasant user experience to their audience will be successful in the market.
Steps to start creating a site with proper ux web design
- Research and research about the needs of the audience of a site
- Consider the persona of the site’s users and visualize what they need.
- Building the user’s path from the beginning of the entry to how they reach the service or purchase from the site.
- Creating a wireframe and prototype to give the site using the correct line
- User interface design and delivery to the developer
- Analysis and review – trial and error for the entire site and various
- sections located in the menu or sidebars of the site.
Does Ux web design affect SEO?
Now the question that arises here is whether ux web design affects SEO. In the digital space and the field of website design, we should say that sites with good UX will have a much higher chance of getting a better ranking on Google.
Because a site with a good design keeps the user in it for a more extended period, Google soon noticed this robust, active, and long-term presence of the user and thinks that this site provides good services to the user.
So it gives it a better rating. So never ignore the indirect effect of good ux web design on-site SEO.
What is the difference between UX and UI?
UI and UX design are two general terms in web and app design. Despite these concepts’ differences, they come together in a single UI/UX design term. For this reason, it doesn’t seem easy to explain the difference between UI and ux web design.
Who is a UX designer?
A UX Designer is responsible for designing a good UX for a site, application, or product. UX designers must have a very diverse set of skills.
In addition to technical and design skills, they should have other soft skills such as framing, prototyping, data interpretation, and feedback. Adaptability, communication, empathy, problem-solving, and teamwork are all essential soft skills for these individuals.
Business knowledge is also required in the UX design industry. It is essential to understand both the goals of the company and the needs of the intended audience and align them with each other when providing design solutions.
Another point is that UX designers prefer to appear in the early stages of designing and implementing a site. Because to create a pleasant feeling of working with a site, there is a need for extensive research. UX designers must understand user behavior well.
Do enough research on them. Predict the entire journey of the user on the site from different paths and identify what paths should be predicted and drawn to improve this journey. After this stage, a UI designer comes into action and shapes the UX designs and implements them.
Duties of UX designer
1) Product research
Product research (which naturally includes user and market research) is every UX designer’s starting point for a UX design project. It provides the foundation for great design because it allows designers to avoid assumptions and make informed decisions.
2) Create character and scenario
Based on the product research results, a UX designer’s next step is identifying the main user groups and creating representative personas. A persona is a fictional identity that reflects one of the user groups.
Personas are not users who want to be but users who exist. And while the characters are fictional, they should be representative of the chosen real audience and their behaviors. The purpose of creating personas is to reflect a pattern they have identified in their users (or prospective users).
Whether designing an app or a website and it’s a new product or a redesign of an existing product, it’s essential to consider all the interactions a user might make when interacting with your product.
3) Information Architecture (IA)
Once a UX designer has researched and created personas, it’s time to define the information architecture. Information architecture creates a structure for a website, application, or other product that allows users to understand where they are and the information they want concerning their current situation.
Information architecture leads to the creation of navigation, hierarchy, and classification. For example, when a UX designer draws a top-level menu to help users understand where to live on a site, they practice information architecture.
4) Creating Wireframes
Once the IA is determined, it’s time to create SIM cards. The frame is a design deliverable most famously associated with a UX designer. A wireframe is a low-fidelity representation of a design. Wireframes should show every step a user might take when interacting with a product.
5) Sampling
Many people use the terms “wireframe” and “prototype” interchangeably, but there is a significant difference between the two design deliverables—they look different, establish different things, and serve different purposes.
While Windows is similar to architectural plans (e.g., a building plan), a prototype is a medium to high fidelity representation of the final product.
6) Product testing
Testing helps UX designers understand what problems users experience when interacting with a product. One of the most common ways a UX designer can perform product testing is to conduct personal user tests to observe human behavior.
Collecting and analyzing verbal and non-verbal feedback from the user helps ux web design designers to create a better user experience. Being in the same room as someone trying to use your product is a powerful motivator to build empathy with users.
Now you know what ux web design is, what the word UX stands for, and what this knowledge’s history is.
And how much does this skill affect your site’s SEO, your software’s download rate, and your products’ sales? Isn’t it attractive for you to implement it on your site or application? Do you look for a professional team to do ux web design?