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What is Branding?
Branding Services is a process that ultimately creates our desired value in the customer’s mind. All that the customer needs to know or feel and understand about your business identity, including sense, experience, and mental associations, is included in this set of activities.
Branding has always been important, and it has to pay attention to and spend funds.
The importance of the brand and Branding Services to the customer is created by the customer’s knowledge of the brand, which arises from several factors; But perhaps the following two are the most important:
Brand depth; In other words, the customer’s mental priority in choosing a brand among similar brands; For example, many people immediately think of Coca-Cola when they hear the word soda.
Brand breadth; The more complex the customer relationship with the brand, or in other words, the greater the variety of brand interactions in mind, the more excellent the opportunity to build long-term loyalty. Like companies like Google and Amazon.
So far, several categories of branding have been provided by the masters of this domain, and if prominent, these categories are enumerated as follows:
partnering with other brands to achieve a target.
Website, social media, search engine optimization, Web use for business.
How each person creates a reputation for himself.
Trying to attract tourists and business.
Branding includes various topics and concepts such as brand positioning, brand naming, brand color selection and brand identity design (logo), brand development, and brand value.
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