Motion Graphics Vs Animation

What is the difference between motion graphics and animation?

In animated films, there is always a debate about motion graphics vs animation. If you haven’t entered this world yet, you don’t know the difference between the two. Usually, someone who is a motion graphic designer is mistaken for an animator, even if he has never entered the field of animation.

In many cases, motion graphics and animation can be used in a piece of content, especially in advertising. But to explain motion graphics vs animation, we need to consider the specific purpose of both. 

This term is correct, but it only blurs the distance between these two concepts. In motion graphics and animation, when a static image moves, it is called moving, although some fanatics have given it the movement’s name.

The difference between animation and motion graphics

Animation and motion graphics are frequently used in the media and entertainment industry. But there is a big difference between motion graphics and animation.

Why should we know the difference between animation and motion graphics?

Many people use animation instead of motion graphics and vice versa because they think both terms are the same.

Therefore, knowing motion graphics vs animation will help you create a suitable piece and teach you that these two disciplines are entirely different. 

One is the animation industry, and the other is the motion graphics industry. And although both departments work in the same field, there are many differences in the artists’ skills.

What is animation?


Anyone who has ever watched a cartoon knows what animation is. Animation is any technique that distinguishes images from each other and plays them continuously. 

Animation is something that uses those artists to create different characters with a computer, and a story is formed using other artists such as text artists, lighting artists, design artists, etc.

In addition, the animation is made by placing a series of frames or images that create the illusion of movement. In today’s technology world, efficient workstations help artists produce high-quality and more realistic animations.

Animated films

Animated films are the result of directors’ imaginations. The most common examples of animation are the cartoons you used to watch as a child. Many award-winning animated films also feature in this category. They are made based on fictional roles and in a full studio.

Animations include real and unreal things. The technique used in such films is photographing the design. Or positioning the models to create the illusion of movement when the film is shown in sequence.

Animation can include the creation of a complete character and the surrounding scenes, special effects such as falling snow or flying are a more subtle example of animation used in the video. Animation is also produced in 2D or 3D form, like motion graphics. 

When this type of animated video is produced correctly, it can be interesting, emotional, and entertaining. Using animation is a great way to show your brand personality.

This type of video quickly attracts viewers and leads them to your brand. Additionally, animated video often encourages viewers to share what they’ve seen, making it easy to get noticed on social media channels.

Read about ux web design

Whats motion graphics?


motion graphics vs animation is a broad term usually used to define computer images that do not come from a 3D environment. Motion graphics includes various processes while producing images by artists’ live performance, such as typesetters, rotoscoping artists, final painters, key artists, etc.

Motion graphics vs animation is the process of putting animation into a live-action scene, that is, something that is shot using an actual location, camera, and actors.

Then it is processed using VFX techniques, and various effects are applied. A matte painting is a painting that represents a distant landscape or location that allows filmmakers to create the illusion of an environment that is imaginary in real life.

The truth is that motion graphics vs animation have a complicated relationship. Because “animators” and “motion graphic designers” tend to use similar tools such as Adobe After Effects, Maya and Photoshop, and MAXON Cinema 4D.

Motion graphics are often referred to as motion graphics. At the heart of motion graphics are two main elements: graphic design and information. First, static graphics are created. These graphics are then animated to tell a specific story.

Other words can also be added to convey more information. The result is an adorable video that facilitates understanding. This informational video is suitable for conveying capabilities, data, and statistics. motion graphics vs animation have given a new flavor to lectures and conferences and made them lively.

3D motion graphics

3D motion graphics is ideal for those situations where 2D motion graphics are not enough. Remember that 3D motion graphics require more complexity, and only designers with high technical skills can create it. However, the result is excellent.

What is Common between the two concepts of motion graphics and animation?

let’s see what these two terms mean. Both motion graphics and animation are art forms in which objects or characters move. motion graphics vs animation are the art of drawing a static image and bringing it to life.

  • Both of these arts use a type of software to achieve the results they need; In addition, motion graphics and animation follow the twelve principles of animation.

These principles provide a set of visual rules that help artists bring things to life. From bouncing to rolling to jumping, these twelve principles are the twelve basic principles used to bring things to life. It can be said that motion graphics and animation complement each other.

  1. motion graphics vs animation ;Story aspect


The best way to explain motion graphics vs animation is to know them through the stories they tell. In general, the animation is a visual representation of a story and includes various characters that act in it.

These stories can be short animation, full Disney animation, or just animated characters that narrate a story. Motion graphics is more about bringing life to something that doesn’t exist.

Another use of motion graphics is to explain the process. For example, producing the product and then sending it to the customers.

2. motion graphics vs animation: motion graphics is more related to the work of graphic designers, while animation is more like the illustration. 

Graphic designers explain a concept through images, and motion graphics designers do the same with moving images. Illustrators create a visual story, and animators give life to the story.

The basics

Before we explain motion graphics vs animation, we should say that everything we discuss here is an “animation.” Animation is “manipulating electronic images using a computer to create moving images.” 

A graphic is “a piece of digital video or animation that creates the illusion of movement or circulation in the viewer.” So, while motion graphics is a type of animation, both processes are somewhat different in creating the final product.

1. Business objectives

Before using one of these services, you must know what you want from your video. Not only will this help designers in the creative production process, but it will also prevent you from wasting your time. 

You need to know that the four main business goals of explaining, educating, selling, and communicating can be achieved using motion graphics and animation.


You can easily use all kinds of animations if you need a complex idea for your company or product structure. Motion graphics are perfect for adding fields such as names, services, statistics, and product specifications.



Animation and especially motion graphics are excellent tools for teaching. There is no better way to understand a difficult or unpleasant subject excitingly and memorably than using moving images.


The beauty of animation is that watching it is fun and attractive for the viewer. Therefore, it can be used in marketing and easily attract consumers’ attention to the desired topic.


Simple and complex animation and motion graphics present information clearly and memorably. Even you will remember the results of the gross profit margin for the last three months better.

What is an essential element of a good motion graphic?

The most critical element of a good motion graphic is correct information. In the best case, this will become a kind of index for your motion graphics by adding a resource link on the same page.

How is motion graphics made?

One of the reasons why motion graphics are so popular is that they are relatively easier to create compared to other types of video content, such as advertisements.

What is the term moving?


In motion graphics and animation, when a static image moves, it is called moving, although some fanatics have given it the movement’s name.

How do motion graphics and animation complement each other?

motion graphics vs animation is the process of putting animation into a live-action scene, that is, something that is shot using an actual location, camera, and actors.

Order motion graphics and animation

In this article of motion graphics vs animation, we can express the difference between motion graphics and animation in terms of construction and how to use them. 

Animation is something in which artisans create an existing character by showing a story by various artists such as lighting artists and other professionals. 

Still, motion graphics vs animation are handled with different visual elements and effects and other symbolic or potentially non-glamorous setups by the artisans of the field, such as matte painters and rotoscoping specialists, etc. 

If you are planning to order and don’t know motion graphics vs animation to advertise your business, use the free advice of digiwaremarketing experts.