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How To Optimize Speed Of wordpress Website

December 13, 2022

by mb with No Comment Learning SEO

How to optimize the speed of your WordPress website? Increasing the speed of a WordPress Website is one of the most critical issues that an SEO expert or webmaster should pay attention to.

This issue is of higher importance in the case of WordPress sites because WordPress sites, in contrast to the ease of use, high features and various plugins, always have the Achilles’ heel called “site speed” with them.

One of the most important reasons that the speed of WordPress sites is low is the presence of these plugins, which are generally required to work and implement our ideas on the web platform. If you want easy and fast way, you can leave the Page speed Services to us.

why is my wordpress site so slow?

Before we Learn how to optimize speed of wordpress website, let’s look at why your WordPress site is slow and what makes it load more slowly so that we can fix these issues.

The main causes of a slow WordPress site

Poor and sluggish hosting that is out of proportion to the volume of visitors to your site.
There is no Cash Plugin or local cache.
There is no content delivery network (CDN) to lighten the load on the host despite the high traffic on your website.
No image optimization or compression was carried out.
Neither HTTPS nor the HTTP2 protocol are being used by you.
You are using a out-of-date version of PHP.
Your plugins are sluggish or outdated.

So what should we do on a WordPress site?

In the rest of this article on digiwaremarketing of how to optimize speed of wordpress website, we will get comprehensive information about website speed analysis tools to answer this question and learn some essential points. Then we will look at the plugins that effectively increase the speed of the WordPress site and the methods of increasing the speed of WordPress.

From Google’s point of view, website speed is undoubtedly an essential factor in SEO and site optimization. Therefore, prioritize site speed analysis as one of the most critical steps in reviewing a website (especially when receiving a new project) and have a detailed plan to improve it.

Website speed analysis (essential tools for how to optimize speed of wordpress website)

There are different ways to analyze website speed. Currently, there are many sites that, by checking the critical site speed criteria, list various metrics for you and give you a score for each.

What criteria do website speed analysis tools have?

Among the things that site speed test websites pay attention to, the following can be mentioned:
Identifying scripts, fonts and plugins that increase site loading time
Analysis of HTTP headers
Investigating the possibility of summarizing scripts
Find large and bulky images that interfere with website loading
Checking the accuracy of loading various elements
Identifying the presence of disruptive JavaScript or CSS codes
Analysis of the size of pages, the total time required for loading and the number of requests for loading
Check website performance from different geographical locations
Checking the time to reach the first byte of TTFB
Checking the speed of processing and displaying the website or its rendering in different browsers
Reviewing the performance of CDN means the content distribution network.

The best site speed analysis tools

PageSpeed Insights
GTmetrix
WebPageTest

The best Chrome plugins to check site speed

Page Load Time
Lighthouse
Performance-Analyzer

Using these tools, you can thoroughly analyze the speed of your site and follow your on-page SEO checklist with a better view. Using all these tools is unnecessary to check the site speed.

Practical factors for increasing the speed of WordPress site

1. how to optimize speed of wordpress website: Using cache plugins

One of the best and easiest ways to improve site speed is to use website cache plugins. The main work of these plugins is to optimize the codes, files and images on the site for you.

The best cache plugins to increase the speed of the WordPress site

If you need to gain programming knowledge or are unfamiliar with CSS, HTML, JS, etc., codes, leave this work to WordPress plugins. These plugins do all the work that leads to increasing the WordPress site speed site precisely and optimally.

One of the advantages of these plugins is the simple and practical management panel. In the following, we will review and introduce 3 suitable cache plugins.

WP Rocket plugin

Wp rocket is one of the best WordPress cache plugins with an easy user interface. You can do the following in the settings of this plugin:

Compressing WordPress files (Gzip Compression)
Connecting the site to the CDN
Optimizing HTML, CSS and JS files
Loading images (Lazy Loading)

WP-Optimize plugin

Another WordPress site cache plugin installed by a million people is the WP-Optimize plugin. This plugin increases the speed of your WordPress site by compressing large images, caching site pages and deleting unnecessary items in the database.

Some of this plugin’s features are free to access all the parts. You need to buy the paid version. The free version is currently available in the WordPress repository and can be installed.

WP Fastest Cache plugin

If you are looking for a powerful yet straightforward cache plugin, we recommend installing this plugin. WP Fastest Cache plugin can optimize HTML, CSS and JS files and clean the database. This plugin is available in both free and paid versions. The free version of this plugin can be installed and used through the WordPress repository.

2. how to optimize speed of wordpress website: suitable hosting to increase the speed of WordPress

Another important factor influencing the WordPress site speed is proper hosting. When a user enters your website and clicks on part of your site’s menu, it means they have a request from your site.

The site sends this request to the server, and the server forwards it to the database by making changes. Next, the database checks the answer and provides the result to the server so the server can provide it to the user.

These transitions require high processing and response speed, especially if there are a lot of requests from your site in a short time. What happens if the hosting site is not vital?

Prolonged loading, 5xx series error are some of the most critical problems that your site may face and will make the user leave your site faster than you think. Therefore, please be careful in choosing and buying a good host. Apart from creating a good user experience, this issue will also tremendously impact your site’s SEO.

3. how to optimize speed of wordpress website: optimization of js and CSS files

Today, all websites have fully understood the importance of user interface, and for this purpose, they have turned to using CSS and javascript codes. Apart from improving the user interface and beautifying the website, these codes increase the loading time of your website. That’s why you have to optimize or so-called minify all these codes.

For this, you have two ways:

Leave this task to the technical team.
Use the plugins we mentioned earlier.

4. how to optimize speed of wordpress website: Using the content distribution system or CDN

As mentioned earlier on how to optimize speed of wordpress website, proper hosting is a critical factor that significantly impacts your site’s speed. Although many domestic companies offer good hosting, some sites prefer to choose hosts from different countries due to different business policies.

You need to use a content distribution system or CDN to solve this issue. CDNs are servers located in different countries and store and move all the elements and content on your site.

Benefits of using a CDN

Decreased site loading speed
Use less bandwidth
Permanent access to site content
Increasing site security and preventing DDOS

5. how to optimize speed of wordpress website: image optimization

One of the most important topics you should pay attention to is the optimization of the visual elements of the website. Images directly affect the speed of your site, so it is better to optimize them (without reducing quality) before they slow down your site.

For this, apart from software such as Illustrator and Photoshop, there are also excellent and powerful sites on the web. Just google compressed pictures to access a long list of these sites. Besides the above methods, various WordPress plugins can optimize your site’s images.

The most important of these plugins are:

Optimal
WP Smush

Note: If your site is newly established and there are few images uploaded on it, I recommend you to optimize the images by yourself using the software and websites that were introduced to you, but if you have a new project and many images. Using the above plugins in the past and different sections loaded on it is better.

Conclusion

As mentioned in this article of how to optimize speed of wordpress website, increasing WordPress’s speed is one of your site’s most important SEO factors. As an SEO expert, you should make a comprehensive plan to reduce the response time to the user in your agenda.

But some important points for how to optimize speed of wordpress website :

Using all the analysis tools mentioned in the text is optional because most use the same factors and APIs.
It is optional to use all these plugins to increase the WordPress site speed. I recommend using the wp rocket plugin for your WordPress site.
Consider using a CDN to speed up WordPress very seriously.
Use reliable hosts. CDN may cost you money, but your business is more important.

The most frequently asked questions

Anyway, let’s address some of the most frequently asked questions (FAQs) related to WordPress site speed and how to optimize speed of wordpress website:

How to test the speed of a WordPress site?

There are a number of tools on the market for testing WordPress site speed, each with slight variations. Try the tool described at https://SiteSpeedBot.com in addition to the three websites we mentioned above. because it gives you in-depth advice in less than 60 seconds and is easy to understand and apply.

How can I improve the speed of my admin panel?

It is possible that your backend is loading slow while your frontend is loading fast. Less caching, no caching, or both can be used by the WordPress backend. Accordingly, a lot depends on the server configuration and the quality of the hosting service.

Do I have to change hosts?

Not necessary, but some features, such as support for HTTP2 protocol and free HTTPS certificates, are present in good and standard hosting nowadays and are crucial for a fast and high-speed website. You might consider switching hosts if your current host doesn’t support these two items.

What Is Digital Content Marketing

October 4, 2022

by mb with No Comment Learning Digital Marketing Learning SEO

Digital content marketing: According to the Content Marketing Institute report in 2021, only 43% of content marketers have a written document called a digital content strategy document or digital content marketing.

As a content marketing expert, you have only one task: capture people’s hearts and minds with content; This is by no means easy, especially when you have to create quality content regularly on a low budget.

However, having a written plan will help you stay on track to achieve your long-term goals. And This is why all successful content marketing starts with a good content strategy. Of course, the reason why some content marketers struggle can also be a sign of its absence.

We have helped many businesses, large and small, across all industries to develop their content strategy document. In this way, we have realized what things have a terrible effect on the digital content marketing document, what things have a good effect, and, more importantly, what things have an excellent and impressive effect. We are ready to share this information on digiwaremarketing with you.

What is Digital content marketing?

In general, we can say that content strategy or digital content marketing means planning for the production, distribution (delivering to the audience) and managing valuable and practical content.

For example, one of your business goals might be to increase awareness. To achieve this goal, you need to develop a digital content marketing document that focuses on SEO so that your site is ranked higher in Google search results than other sites. As a result, more people will be informed about your products, and more traffic will flow to your site.

Not having a content strategy is like flying with your eyes closed or Rumi’s famous example of the dark room and the elephant. Of course, it also has fans because if you don’t have a specific plan, people can give a thousand and one reasons for not doing or postponing their work.

For example, “I was busy preparing content for the advertising campaign”, “It’s too late now, and I don’t have time to prepare content.” or “I don’t have enough information and resources to write content”, and…

Digital content marketing steps

When developing a Digital content marketing document, you will probably encounter the following questions:

1. Who reads your content?

Who is your target audience? How many audiences do you write content for? Content strategy becomes effective when you have designed customer personas.

Various content types and formats will help you tailor your content to your audience’s tastes. And This allows you to engage with all of your business audiences.

2. Which needs of your audience are you responding to? Or which problem do you solve?

The idea is that your product fulfils a need of your audience. For this reason, your audience should understand their need or problem from your content and find a way to solve them.

An excellent digital content marketing document covers both sides of the product: both creating the need and finding the problem and solving the need and solving the problem.

3. What makes you unique?

Your competitors probably offer products similar to yours. Therefore, your audience should know what makes you different from your competitors. And This is where content comes in handy.

To convince your audience that your product is worth using, you must first convince your audience that you are worth hearing.

4. What content format should you focus on?

What formats are suitable for your content? Infographics, video, blogging.

To achieve the goal you want, in addition to specifying attractive titles, you should determine the type of content format to achieve that position according to your budget.

5. What channels will your content be published on?

As you can use different content formats, you can also use different channels to publish your content. These channels can belong to your business, such as a website, blog, etc., or they can belong to social media, such as Facebook, Twitter, etc. Which of the channels we choose to publish content depends on the digital presence of the persona, not our taste.

6. How will you manage the production and distribution of your content?

Google and social networks love content continuity. By setting up a content calendar, you can produce content regularly, quickly shape the business message with selected titles, and gradually make a name for yourself in the market and among competitors.

Preparation of digital content marketing document in 9 steps

Below is a step-by-step guide for you to quickly set up a digital content marketing document:

Step 1: Determine your goals

What is your goal in doing content marketing? Why do you want to create content and have a content marketing plan?

Before you start planning, define your goals. In this way, it is easier to understand what strategy is suitable.

You can use the SMARTER model to create the right goal.

Along with setting your content marketing goals, you should also look at your business mission, vision, and values so that there are no contradictions.

Step 2: Know your customer persona

To prepare the digital content marketing document, you need to know your target audience. Design your business persona according to the information obtained.

Knowing your persona can produce relevant and valuable content that your audience will want to read.

Step 3: Budget for content

If you want to use content as one of the pillars of your business, you must have an accurate and appropriate budget.

Budgeting strategies for content should be discussed independently. But here we have mentioned two of the most common methods:

Allocating a figure for the initial investment and then determining a percentage of the income or profit for subsequent years

Formulating the annual budget and proposing it to the management by the content strategist; Then the approved budget allocation.

Step 4: Knowing the competitors

The first step of knowing the competitors is their classification; You need to know which of them compete with you in the product and are in some way commercial competitors and which of them compete with you on content and keywords and are considered content competitors.

In this way, you can give an appropriate answer to each of these categories of competitors and save your time and money.

In the next step, you should check the content activity of each of the competitors, identify their strengths and weaknesses, and identify content gaps to differentiate yourself from your competitors by creating content in that field.

Step 5: Determine the subject or theme of your content with digital content marketing

To determine the content, you need to look at your organizational mission. This theme is usually expressed in one to three sentences. In a content strategy, the theme is a guide for the content topics. That is, 99% of a brand’s content originates from that business’s content or theme.

Another use of the theme is not allowing unrelated topics to enter the program. For example, the theme of Adidas company is the introduction and guide for buying shoes and sports equipment. Therefore, if he wrote content on urban transportation, he did not follow the theme and the content production was ineffective.

Step 6: Set up a routine for content management

Establish a system where you can produce, manage and track your content, or in other words, use a content management system (CMS).

Some critical parts of content management include content creation, publishing, and analysis.

Step 7: Use brainstorming to come up with an idea

Now it’s time to brainstorm content ideas for your project.

For this, there are tools that you can use:

• Hubspot’s Website Grader

• blog about

• HubSpot’s Blog Ideas Generator

• Feedly

• Buzzsumo

• Blog Post Headline Analyzer

Step 8: Determine what type of content you are going to produce

There is a wide range of content types, and you need to determine which type is right for you and aligns with your goals.

The following are examples of content types:

blog
electronic book
case study
Motion graphics
Examples and templates
infographic
the video
podcast

Step 9: Publish and manage your content with digital content marketing

With the help of a content calendar, you can publish your content on your website and social networks in a balanced way. In addition to the above, you can plan to cover the day’s topics. In advance, you can determine the occasions related to your business and plan to prepare suitable content.

What is the purpose of a content strategy, or why have a content strategy?

In short, to prepare the digital content marketing document, we must understand why we need it. Let’s know why every business needs a written and written strategy to achieve its organizational and content goals. After that, we must define our persona and introduce it to everyone involved in the work.

Let’s know what direction our persona will take as a representative of customers and their goals and needs. In the next step, let’s get to know our commercial and content competitors and where we are fighting.

importance of content strategy

So don’t be afraid and start taking the first step with us to content strategy digital marketing. Rest assured that you will be amazed at the impact of your digital content marketing document as you progress.

What Is Technical Seo Checklist

October 2, 2022

by mb with No Comment Learning SEO

Today, I will write a technical SEO checklist article in simple language and turn this scary giant into a beautiful and small doll for all beginners and people who have stepped into the world of SEO for a short time! In this article, you will learn about 0 to 100 technical SEO guides and how to implement them on your site.

What is technical SEO?

Technical SEO checklist, as can be guessed from the name, is a series of technical activities related to the site, which are essential from the point of view of search engines: activities that increase site speed and a better understanding of site content by search engine robots.

What does technical seo include

Of course, don’t worry. With the help of WordPress sites, versatile plugins made for these sites, and a technical audit checklist, a large part of technical SEO can be done with a few plugins, even without the need for the slightest specialized knowledge. Let’s go to the first step:

Technical SEO checklist: Select the primary domain of the site

As the first step in technical SEO, choose the main site domain. Of course, I know you have already chosen its name, but I mean choosing the domain along with the primary prefix and the desired security protocol. You may not know that you can display your website in different ways on the web. For example, with or without www, with or without HTTP and…

Technical seo importance: Considering that Google identifies websites through URLs and not their form and content, if you do not choose the main domain, this search engine may identify different addresses of your website as sites with duplicate content!

So pay close attention to this point. If you don’t know how to redirect all the site addresses to one address, raise this issue with the site designer or your hosting company’s support.

Technical SEO checklist: Enable SSL

until two or three years ago, in the SEO training courses we held, I asked the audience to activate SSL on their site as much as possible so that Google would give them a little more points. But today, it is more than asking!

Due to the sensitivity that Google shows to the security of users’ information, if there is no SSL in your site’s address, users who intend to enter it will encounter the error “unsafe site.” This issue is highly harmful to your site’s SEO.

To enable SSL at the very beginning. This protocol causes your site address to change from HTTP to HTTPS. You can pay an annual fee to a hosting company to activate it. In addition, you can activate your free SSL hosting. To use the site’s free SSL, take help from web-level articles or refer to your hosting company’s support.

Pay attention that your site address without HTTPS and with HTTPS can be recognized as two different sites by Google. So after enabling SSL, set the original version to Google.

Technical SEO checklist: Introduce the site to Google

The third step of technical SEO is to make sure that Google can review your site. Before entering your site and checking its content, search engine bots go to a part of the site’s code to ensure that you have permitted them to check the site. By default, most WordPress sites do not allow robots to index the site (checking and indexing pages in the results) at the beginning of the setup.

So, to make sure your site can be indexed, in WordPress, go to the settings section, then “reading settings,” and at the bottom of the page, grant permission to index the site:

We have reached the critical part of the story! You probably know that the speed of the site has a significant impact on its SEO.

and This means that if you have followed all 200 SEO factors on the site, but users cannot enter your website at a reasonable speed, Google will not give you a good ranking in the results. Why? Because the low speed will increase the users’ dissatisfaction, they will leave the site and increase the bounce rate.

But how to increase the speed of the site? It’s a bit difficult for SEO beginners. But in any case, it is an activity that you must do.

Technical SEO checklist: Activate the sitemap!

Sitemap In the fifth step of technical SEO, you must activate the sitemap. A sitemap is a file that stores the links of all the pages of your site. In this way, search engine robots can access all your pages in a short time and index them with less trouble.

Activating the sitemap increases the indexing speed of your site by robots. But you can install the Yoast SEO plugin or the Rank Meth SEO plugin on your site as a simple solution.

These two plugins automatically create, upload and update the sitemap. After installing one of these, go to example/sitemap.xml (replace example with your site’s URL) and ensure the sitemap is loaded.

Read more : seo mistakes to avoid

Technical SEO checklist: Small tips to increase technical SEO credibility

Next, to make sure that your site’s credibility does not decrease in the eyes of Google at the very beginning of its launch, you must pay attention to a series of points:

Make sure no content is copied from other sites on your site pages.

Check the content of products and pages and ensure their content is not duplicated. If you need to use copy content and descriptions in some products, get help from Canonical. (Refer to the canonical tag article.)

Delete pages with little content and no value on the site.

Technical SEO checklist: Reach out to URLs!

Ignoring URLs is one of web admins’ most common technical SEO mistakes. By default, your WordPress site uses meaningless words to select the address of each page, which can reduce the SEO of the site and the user experience.

Therefore, before creating a new page and content, go to the WordPress settings section with unique links, activate the “post name” option, and save the settings.

Technical SEO checklist: Adjust the site structure

It may be challenging to explain this part of the technical SEO checklist. I will try to explain it with an example.

You see, your website does not have a linear structure. It is not like creating a separate page for SEO of each word in Google, writing some text in it and waiting to get to the first page.

Some words of your site should be SEO on category pages. For example, if you are a site selling digital products, you cannot SEO the “mobile shopping” page with articles and text. This page should be SEO’d on a category of your mobile products.

In this part of the SEO site, you must adjust the structure of your site well; Choose a category and tag pages and build them in time. Also, you should put the important and valuable pages of the site in the menu. Links to pages like:

Main Page
blog page
store page
Important store categories
Important blog categories

You can place it in the site menu. In addition, you should be a little obsessive about giving internal links to these pages and giving them more importance.

Technical SEO checklist: file robots.txt

The robot.txt file is a specialized file with a technical application on your site. This file is located on your site’s host and contains essential commands issued to search robots. For example, In the third step of this article on the technical SEO checklist, I told you to allow search engine bots to access your site with the help of WordPress settings.

Activating the check site check box in the WordPress settings creates a piece of code in this file that allows search engine bots to check the site altogether.

Technical SEO checklist: Activating the site’s breadcrumbs

Breadcrumbs are the same links that show the user on the top of each page exactly which part of the site they are in now.

Activating breadcrumbs is also a part of the site’s technical SEO. By activating them, you help the users’ experience better and then by creating internal links, and you give the search engine bots better access to the different pages of your site. You can use different plugins to activate Breadcrumbs in WordPress.

Technical SEO checklist: Re-index irrelevant pages

Pages include the payment page, purchase invoice, login page, etc. When you re-index a page (it can be done with the help of plugins such as Yoast and RankMeth), you have instructed the search engine robots not to check it and index it. Don’t do it. On all sites, some pages must exist, but it is better if they are indexed.

Technical SEO checklist: Remove 404 pages

If you have a page on your website and delete it, now its address will become a 404 page, which is very harmful to your SEO. In this case, you should use page redirection.

By redirecting an address, after entering it, users and search engine bots are automatically transferred to the page you want, which can be the page related to it or the main page of the site.

You can also use SEO, UAST, Rank Meth, or specialized redirect plugins to redirect pages.

Technical SEO checklist: Check the responsiveness of the site

Another critical point in technical SEO is the responsiveness of the site. Your website should display well on all screens, including computers, mobiles, tablets, etc. Of course, most WordPress templates are responsive by default, but to be sure of this, you can refer to Google’s mobile-friendly tool and make sure that your site is an optimal website from Google’s point of view.

Technical SEO checklist: Schematic of the site

First, I must say that schema setting on the site is not recognized as an essential activity in SEO, but doing it improves SEO and user experience. But what is schema? Schemas are a series of markup codes placed among your template’s codes. These codes explain to search engine robots what type of page each page of your site is (article, page, product, etc.)

Technical SEO checklist: Pay attention to search console errors

The new Google search console provides vital information about your website and its internal errors. These errors are about site speed, pages whose index has problems, 404 pages, etc. So from time to time, enter the search console, and go to the Coverage and Enhancements section.

Technical SEO checklist: The structure of h tags

H tags or headings are a series of HTML tags used in your pages’ content. These tags have a significant impact on site content SEO. All titles and headings that are on a site are written with the help of h tags.

I suggest you check all the site pages and ensure that the h1 tag is repeated only once. This tag may be deleted or repeated in some formats, decreasing the page’s SEO power.

Technical SEO checklist: amp

And finally, the last step of the site’s technical SEO is to amp the pages. Implementing this issue, like schema, is not mandatory, but it can become a positive point for your site’s SEO.

By amping a site page (with the help of coding or WordPress plugins), you save that page in the Google database. This way, mobile users enter the Google site and your page in less than 1 second after seeing it in the results and clicking on it.

Amplifying site pages has a positive effect on user experience and helps SEO. On search pages, you will see amp pages with an arrow-like icon.

Note that amp is not applicable for all pages. For example, pages such as the shopping page, which have JS language buttons, will lose their functionality if they are amp. So do your research before implementing it.

last word to technical SEO checklist

My best effort in writing this article on the technical SEO checklist was to be able to explain all the points in simple language, but for sure, some things are still not fully understood by some readers.

If you think that a part of the technical SEO list in this article of digiwaremwrketing is not conceptually explained and you have a question about it, ask your question in the comments section. With the help of your questions, I can find the weak points of the article on technical SEO best practices and fix them in the following updates.

Off Page Seo Checklist 2022

October 2, 2022

by mb with No Comment Learning SEO

Off Page Seo checklist: The following important part of the site’s SEO checklist is the checklist of seo off page checklist implementation techniques. To succeed in your site’s SEO, you should not neglect the factors in off-page SEO. While external SEO is often only known as link building, more factors are involved, which we will discuss below.

Building trust with off page checklist

Search engines want their users to have positive experiences, prioritizing reputable and trusted sites in their results.
Search engines consider Page Authority (PA) and Domain Authority (DA) when calculating site authority. DA is the authority of the entire website, while PA refers to a specific web page.

However, backlinks from spammy websites can hurt your DA and PA. With this in mind, monitoring these scores using a tool like Moz’s Link Explorer is wise.
You can use the disavow links tool in Google Search Console if you see spam links. also you can check the technical seo checklist

What is off page seo checklist?

Apart from the on page SEO checklist, External SEO is one of the essential elements of any site. To have an entirely successful strategy for website development, it is crucial to get familiar with external SEO factors. External SEO includes a set of activities carried out outside the target website environment, which ultimately leads to the site’s development.

The role of external SEO in ranking a site in Google search results pages (SERPs) is undeniable. But to use your full potential for website development, you will need a complete external SEO checklist in line with the latest Google algorithms and updates.

How do backlinks impact SEO services

What does off page seo include?

The good news is that the many techniques we shared will improve your DA and PA. In particular, securing backlinks and guest posting on reputable websites will increase your credibility. In the following, we learn how to do off page seo step by step

1. Off Page Seo checklist: Analyze the link profile of your competitors

If you don’t have insight and information about the link-building profile of your competitors, how can you design a strategy to surpass them? Just as it’s essential to review your competitor’s content, you should also analyze their link profiles.

For this, it is enough to enter the URL of your competitor’s site into the Backlink Checker tool so that you can analyze the backlinks of his link profile.

2. Off Page Seo checklist: See where your competitors are getting links from

Are you losing links that your competitors are benefiting from? Analyzing their external links will help you identify this opportunity. Using Backlink Analytics, you can enter up to 5 domains to see which domains link to your competitors.

If there is a source that links to your competitors, it is an excellent opportunity to contact them to link to your site. So don’t neglect the importance of link building.

3. Off Page Seo checklist: Convert brand mentions to links

If you have a PR team handling your press, there’s a good chance you’ll find articles that mention your business and brand but don’t link. These are identified as unlinked brand mentions. The brand Monitoring tool can help you quickly find those who mention your brand in their articles but do not link to you.

4. Off Page Seo checklist: Find new link-building opportunities

There are always link-building opportunities that you can discover, but finding these opportunities often takes time. On the one hand, creating a high-quality backlink profile is very important, and using the right SEO tools can make discovering these opportunities a little easier.

For example, the Link Building tool is one of these tools through which you can check new link building opportunities and see which sites you can access. Within a few minutes, you will be faced with a wealth of new opportunities so that you can surpass your competitors in this way.

5. Off Page Seo checklist: Set up and optimize your Google My Business profile

Another critical item in the off-page SEO checklist is optimizing the Google My Business profile. As we said, off-page SEO factors are more than link-building. If you have a local business and want to be ranked for local searches, you must optimize your information in your Google My Business profile.

6. Off Page Seo checklist: Consider investing in local SEO

You may want to consider investing in local SEO if you have a physical brick-and-mortar store. This strategy involves improving your visibility in Google’s local search results.

7. Off Page Seo checklist: Building relationships with influencers and industry figures

Social media platforms make it significantly easier to connect with industry figures. If you can build a positive relationship with these people, they will be more inclined to interact with you in the future. These interactions may even include sharing your content with their followers.

Even if these prominent people don’t explicitly promote your content, any interaction with these people will be reflected on your website. Other social media users may even see these interactions and decide to check out your website. These visits can bring you more traffic from different sources.

It also helps build relationships with authority figures on additional platforms, such as the comments section of their websites. This variety can maximize your chances of breaking through the noise and building a personal relationship with influencers.

8. Off Page Seo checklist: Spend more time in the comments section

It can be tempting to view all other websites as competition. However, you can usually find sites that operate in your niche but are not your direct competition.
Once you’ve identified these sites, it’s a good idea to participate in their comments section. You can position yourself as a leading figure in the industry by consistently making positive and helpful contributions.

Eventually, your site audience may notice your contribution and check out your profile – and, ultimately, your website. This increased visibility can increase your traffic and add a new traffic source to your portfolio.
Many sites also allow you to add a link to your site in the comment. While these links aren’t potent, they matter every bit regarding off-page SEO.

9. Off Page Seo checklist: Post in the forums

Like comment sections, forums can be excellent sources of referral traffic. For best results, you should only post in a thread when you have something valuable to contribute to the discussion.
You should also avoid overtly promoting your content.

Even if you link to a part of your website that addresses the original poster’s question, the average user of your forum will be skeptical of your ad. Instead, it would help if you focused on building a positive reputation on third-party forums.

10. Off Page Seo checklist: Add an RSS feed subscription box

Every person who lands on your website is a big winner. However, few sites can achieve long-term SEO success based on new visitors alone. To attract a steady stream of traffic, you need to convert new visitors into loyal customers.

For this reason, you may want to encourage visitors to subscribe to your RSS feed. This feature allows users to monitor your website through a feed reader.
All WordPress sites have built-in support for RSS feeds. You can check this feed by entering your site’s URL followed by “/feed”:

WordPress RSS feed example

You can encourage visitors to subscribe to your RSS feed by adding an RSS icon to your site. For maximum impact, we recommend displaying this icon in recurring elements of your website, such as a sidebar or footer.
You can also create a custom RSS feed to control what content appears in your feed.

We have prepared a complete checklist of internal SEO for you. Thank you for staying with Digiwaremarketing until the end of this article on off site seo checklist to get to know the effective and valuable factors in off page SEO and why is off page seo important.

Best on page seo checklist

October 1, 2022

by mb with No Comment Learning SEO

One of the essential parts is the internal seo website checklist. This section also has important parts that we will mention below to benefits of seo . Having an on page seo checklist will be very effective. This comprehensive internal SEO checklist will help you to do all the things related to Onpage Seo correctly and with complete accuracy and not miss anything.
Of course, remember that focusing on page seo checklist cannot and should not ignore other essential issues in external SEO and technical SEO.

What does on page seo mean

All the activities carried out in the direction of SEO of the website are called internal SEO. Internal SEO, as the site optimization infrastructure, is the essential thing that should be done on the website before doing anything else.

Checklist for on page seo

1. Keyword research

It is necessary to conduct keyword research on page seo checklist using various tools such as direct Google search, Google Keyword Tools, Trends, etc. Finally, emotional intelligence and understanding of the actual audience in the target market will also be included in the classification of these keywords. You get data and several keywords to categorize using your tact and intelligence on page seo techniques list.

2. Choose the right title

Choosing the right title for a content page is the thing that helps you to get the opinion of your audience well in the first encounter and, in this way, guide them to the page and make them read your content. It is necessary to have the main keyword and the most critical auxiliary keyword in the page title.

3. Choosing appropriate headings in the content on page seo

Content tags, including H1, H2 and H3 headings, are essential. Heading 1 is used only once, but you are allowed to use other headings as many times in your content as headings. The importance of using the primary keyword in the H1 and H2 headings has been proven in on page seo checklist, and search engines greatly emphasize this. This way, you will understand the Google robots in what connection your page’s content is focused on, and you will facilitate directing users to your website page.

4. Creating unique and attractive content

Creating unique and attractive content, although it is considered the art of producing content, on page seo checklist is completely mastered around this issue. It should check the rich content feed, attractiveness and uniqueness of the content. The right content should have a lot of valuable words to say, from the introduction to the conclusion and the closing speech.

5. Selection of unique images in on page optimization checklist

Choosing unique images is one of the secrets of on page seo checklist. If there is a necessary field for photography in your content area, it will be appropriate to place unique images on the website pages with dedicated photography. Otherwise, we must say that the Google search page is the worst place to find suitable images for your content.
In this case, it is better to go to dedicated photo websites and convert the images related to your content into a unique image with some manipulation in Photoshop.

6. Fill in the alt tag of the images

The alt tag of the images must be descriptive of the image and content, as much as possible, the primary or auxiliary keywords. Remember that the image alt tag is significant in on page seo checklist, and you should not miss this item.

7. Optimizing the size of images in on page seo checklist

To improve the loading speed of the site pages, it is necessary to optimize the size of the images. One step of resizing the images and reducing the size with various tools. It can help a lot to reduce the size of the images.
Finally, if your website supports images in Webp format, you can significantly reduce the size of images by changing the image format to the Web version. This issue will significantly increase page loading speed and improve the site’s overall speed.

8. Inserting a suitable meta description

Matt’s description is one of the golden opportunities to catch the audience in the situation where you are in front of their eyes, along with several other sites. If everything goes well and Google shows your website page in front of the user’s search, the correct meta description is one of the hooks through which you can catch the user.
Therefore, it is necessary to use the utmost precision and elegance in the production of the meta and include the main keyword and the most critical auxiliary keywords of the first impression.

9. Short URLs in on page seo checklist

According to a recent study of over two million URLs, those with shorter URLs rank better.
URLs should be such that when the user clicks on the page, they want to see the content of the page. The easiest way to do this is to put your target keyword in the URL’s title.

10. Keyword tag title and description

Add your target keyword in your title tag and meta description. And This is a good practice, but you don’t need to overdo it. According to research on 2 million keywords, most of the pages that rank on the first page of Google do not have a matching keyword in their title tag.
And this also applies to descriptions. Your main goal should not be just to put keywords in such places. Instead, try to write an excellent title and description that will increase CTR and generate more traffic to the website.

11. Title h1

Using any number of title tags or H1 tags on your pages is okay. And its because H1s are commonly used as page title categories, and a page can only have one title. But what about keywords?
There are two important reasons to include your keyword here:
First, putting the keyword in the title helps direct the user to the desired page, showing that your content matches the topic searched in Google before entering the page.
Second, people usually enter the site according to the keyword placed in the title and shown in the results.

12. Internal linking in on page seo checklist

Pages with external links to sites with high page authority increase their chances of ranking.
So don’t forget to put relevant and quality external links. Internal linking to website pages with keywords is another point.

13. Naming photos

Most top-ranking pages do not include their target keywords in their site photos. So you might think that placing the name of the alt image is not very important, but it is not. The name of the image is written for it so that if the photos are not loaded. Users know what the content of that photo is. Be sure to put your keyword in the photo names because putting the Alt name of the photos helps rank in Google images.

14. Placing schema and rich snippet

Rich snippets are sets of codes that are used to describe the information and market data of websites.
Schema also helps search engines understand your content better. It can dramatically affect how your page appears in the SERPs, increase click-through rates and drive more traffic to your website.

On page seo checklist in the final word

Above, we have reviewed the on page seo checklist. Each of these items should be considered in the form of an utterly specialized branch in the SEO of website pages, and what we mentioned above is only a reference to the subject’s content. In the experience of website seo checklist, what things did you deal with? And what results did you get from on page seo checklist? Please share your experiences with other users of the Digiwaremarketing website and us.

What are the Search engine advertising and Google ads?

August 10, 2022

by mb with No Comment Learning SEO

Google ads: Google Advertising Methods and search engine advertising are essential topics in the business world. Each person has created a unique business according to their abilities. People who have been able to develop this business usually use Google AdWords to promote their business. This article will teach you what Google advertising is like and how to do search engine advertising. Stay with us.

Search engine marketing basics and Google AdWords?

First, we will talk about what Google ads are and what they are used for in search engine advertising, and how effective are google ads. As you know, Google is one of the world’s best and most famous search engines and launched The online advertising service of this company 19 years ago in 2000.

Interestingly, 96% of Google’s income comes from search engine advertising. So Google is doing great in this matter that it has progressed so far! We will learn how the search engine advertising system works in the following.

What are Google ads or Google AdWords?

Google Ads is a system that users use to be seen. This item of search engine advertising is used to see businesses more and better.

Their ads will be shown to people, and they will become customers. But maybe this question has occurred to you, why do we use this method, and why is it recommended? Using search engine advertising helps you have targeted ads.

You are showing your ads to customers who have the potential to buy from us, known as leads. Another method is to buy Google click ads, which is discussed in the article What are click ads? You can also use this method. The cost of Google click ads is also given in this article.

To whom are Google ads displayed?

One of the great features of this method is characterizing and categorizing contacts based on several criteria. These criteria are people’s age group, different interests, gender, location, type of device used (tablet, phone, computer, etc.), and remarketing.

Remarketing means advertising to people who have already met you but have not bought. For example, you can ask Google to show you women aged 35-25 years.

Google ads, in what media? Google ads method

You should know that Google has two channels or networks; ads are displayed through these two. You have the option to display your ads on any of these platforms. These two networks are Google Display Network and Google Search Network. Advertising on the Google search network is better, and this method is usually used.

Introduction of Google Display Network: The Google search engine is comprehensive and enormous. More than two million different sites in this network provide an ideal space for advertising. Advertisements on these sites are in the form of text, videos, and banners.

Google Search Network: Google Search Network is a collection for searching the Internet. Millions of people use this network every day, and that’s why it’s a great space for advertising.

All kinds of Google advertising methods or related campaigns

You might ask, what does search engine advertising do with campaigning? A campaign is a set of items, including display time, location, costs, pricing, contacts, etc., used with a specific goal. Of course, the goal of advertising is also essential. First, determine your goals, such as sales, increasing site traffic, or any other item. According to your goal, you can choose your helpful campaign.

In this way, you can easily place your ad in the form of text in the Google search engine and attract audiences. Users search for keywords related to your business, and your ads are displayed for them. search related ads is also known as advertising campaign

1. Google Search Sites such as Google, Google Play, Google Shopping, and Google Maps

2. Google Search Partners sites such as Amazon

What kind of search engine advertising is possible on the Google search network?

1. Text ad: The ad’s text is written by you and displayed to users by searching for keywords.

2. Responsive search ad written by you and randomly displayed by Google.

3. Call-only ad that includes your contact information.

What campaigns use the Google Display Network?

Google display ads are displayed when a user is playing a game, checking their Gmail, or watching a specific video. In this way, the advertisement is shown to the audience before searching. These ads are displayed as follows:

1. Standard Display Campaign: With this type of campaign, you will be allowed to appear on all Google media.

2. Gmail Campaign: Gmail ads will be shown when you check your Gmail.

3. Display on related sites: banners, videos, etc., are displayed on sites that are coordinated and related to your business.

4. Display in related applications: Your ads will be shown in Google-related applications. So people will see your ads while playing or using those apps.

5. Display on YouTube: Ads are placed at the beginning of YouTube videos.

The critical point is that you can accurately specify the site, application, video, etc., and display advertisements.

What are the formats of Google Display Network ads?

1. Responsive display ads: The type and format of ads are created by Google according to the image of the page. Choose the text and image and leave the rest to Google.

2. Uploaded image ads: Images must be sent in PNG and JPG format. You should find out the size and format of videos and gifs at the time they are made.

3. Google advertising: Mobile application installation campaign (App Install Campaign)

With this method, you can increase the number of installations of your application. Do these ads on other apps, sites (such as YouTube), Google Play Store, etc. This ad is also displayed in Gmail. Pay your budget and leave the work to Google.

4. Google Chrome Ads: Video Campaign

You can display ads at the beginning of videos and in the form of various teasers. This method is effective and introduces products quickly. The payment method is per view of the videos.

Types of video ads

Skippable in-stream ads: These ads are displayed at the beginning, end, or middle of videos, and viewing them is optional for the user. He can see the ad or skip it.

Non-skippable in-stream ads: In this method, the audience has to watch the video until the end. In this case, the contacts will receive all the notifications. But the audience may be annoyed. So you only have to prepare it for 15 seconds.

Discovery ads: In this search engine advertising method, the user searches for words, and your ad will be among the displayed videos. Every click on the video will cost you.

Bumper ads: These short videos have a valuable and attractive message for the user, and their length is only 6 seconds. These videos are shown several times during a video.

Outstream ads: These videos are also displayed on mobile phones and can be seen on Google partner sites such as Amazon or various apps. They are displayed without sound, and their sound is played only at the user’s discretion.

Conclusion of search engine advertising

Thank you very much for being with us and introducing Google AdWords. It may happen to many people that what is the best thing to do with these interpretations? What is the best ad choice, and what should we do for search engine advertising? We offer you advertising on the Google search network. The reason is apparent!

Of course, video campaigns are helpful, and we can target these users for sales. But you can get great results by using ads on the first page of Google. Google advertising cost is different and is calculated based on dollars, dirhams, etc.

You can purchase a Google AdWords account using various sites and Rivand colleagues’ help. Charging the Google AdWords account is done quickly, and you can use the features of Google AdWords.

We hope this article of digiwaremarketing has been helpful for you and that you have understood the best way to use Google AdWords and search engine advertising. Use cheap Google ads and search engine advertising agencies to improve your business through SEO advertising.

Best Benefits Of SEO

October 15, 2019

by samsami with No Comment Learning SEO

Here we have a list of the benefits of seo that will blow your mind. Most businesses use the Internet and make it one of the essential pillars of their marketing. These SEO benefits should cover the need to acquire Traditional and online work more than before.

Every business should invest in search engine optimization. One of the benefits of optimization and SEO is optimizing your website to maximize organic traffic from search engines, leading search engines like Google, YouTube, Bing, Yahoo, etc.

Advantages of Seo and how does seo help?

This article is a warning to all people who do not have an effective SEO strategy you will make a big mistake by not taking advantage of all the benefits of seo.

If your website is not optimized for search engines, you will lose a lot of profit daily.

Why do we need SEO?

If it were not for SEO, it would be almost impossible to find the websites and businesses we are looking for on the Internet, and we would not be able to find the information we get daily. SEO services helps people find the information they want in a few seconds.

Is SEO vital for all businesses?

If you are reading this article, you are probably wondering if SEO works for you or not. In answer, we should say that SEO is important for you if you have a website for your business. Because for all companies, whether big or small, SEO is one of the most critical factors to success.

What are the benefits of SEO that make it so popular?

More than 2 billion people are online, 93% of online activity is done on search engines, and website entries are through it, 40,000 searches per second and 3.5 billion per day.

There are millions of opportunities to find your services and business in search engines, one of the most important benefits of SEO is that your customers use search engines daily, which is one of the advantages and benefits of SEO.

How important is seo to a business

Users trust search engines. That’s why a high rank in a search engine like Google gives the searchers this signal that your site is a reliable source, and the higher you are on the pages, the more clicks and traffic you can get for the site and business.

All the advantages and benefits of SEO that are so important for business:

SEO has many advantages and benefits that have caused most companies to move in this direction. In the following, we will introduce you to the benefits of SEO and what are the benefits of search engine optimization:

1- increasing the quality of targeted traffic

One of the benefits of seo: Traffic in search engines is the best input to the site. Why? Because people are looking for a specific topic on the Internet, which can only be solved using search engines, you can drive traffic to your services and business. You don’t need to spend a lot of advertising to encourage people to buy.

2- The most conversion rate is in SEO

SEO traffic has a higher conversion rate than other traffic sources. You will develop your business position by positioning yourself in search engines to get more conversion rates.

3- SEO will increase sales and leads

providing the right product or satisfactory service can increase your sales. You should invest in the best SEO strategy. Your business will be on the path to higher conversion rates with the correct SEO choice.

4- SEO will reduce your cost for any business

Another benefits of seo is that it is “free,” and getting customers is much cheaper than advertising. The only cost in SEO is hiring the best SEO company if you have no experience in website coding and Google algorithms. You need a person or company with the necessary search engine optimization expertise.

5- SEO does not include any advertising costs

You won’t need to advertise if you have a strong SEO position. You can increase your website traffic without paying for each click.

An effective SEO strategy can save advertising costs and put it in the field.

6- Top ranks have no time limit

One of the benefits of seo: SEO is 24/7 and has no time limit; your rankings don’t disappear overnight, and you can increase your website traffic daily. When you rank high in search engines, so does your website traffic will increase.

7- SEO builds trust and credibility

People trust Google, they use it every day to find what they want, and with a high search engine ranking, your business builds trust and credibility with its audience. 37% of search engine clicks are on the first organic listing.

Most of the credibility of the pages comes from external linking, you can refer to the off page Seo checklist

8- SEO is a long-term strategy

SEO is a long-term strategy, it can take 6-12 months to see optimized rankings, but it only takes time to climb them. Once you are in top positions, you rarely go down. The only reason for this change is increased SEO competition or a change in Google’s algorithm.

9- Increases your customer information

One of the benefits of seo: Your customers use search engines for research; they use their findings to help them make informed decisions about available options. High SEO rankings allow you to educate potential customers, indirectly build trust, and, most importantly, help them make an informed decision.

10- SEO influences buyers’ decisions

SEO significantly influences buyers’ decisions due to the trust and credibility developed, as mentioned in the previous point. Use site SEO to substantially impact people’s purchasing decisions on the website to increase the conversion rate.

11- SEO increases the awareness and quality of your brand

One of the benefits of seo: SEO also builds your business brand. SEO helps people become aware of your brand. Understanding is fundamental because your website visitors may not always be ready to buy. However, by knowing about your offers, they may become your customers soon.

12- Raises or touches Jupiter

While your awareness is growing, SEO simultaneously increases your customer leads. The more traffic you get, the more likely they will buy from your business. A strong SEO ranking will help you grow your touch points with potential buyers.

13- SEO gets 90% more clicks than PPC

One of the benefits of seo: because organic SEO listings get 90% of the clicks. Many search engine users skip advertising links because it is most likely due to their trust in Google’s algorithm. Investing in SEO will probably get more traffic than advertisers on the exact keywords.

14- Seo can increase traffic to your website

One of the benefits of seo: SEO will increase your website traffic and get more traffic from search engines. Additionally, visitors are more likely to refer your website to their friends. With a strong SEO presence, they will refer to you, literally and figuratively.

15- SEO is measurable

The benefits of seo is Measurable SEO. You can measure your conversion rate and conversion source.

You can also measure the progress of your website ranking and organic traffic. You can check your valuable keywords using the right (SEO) tools.

16- Drives offline sales

Do your customers do their research online before visiting your store? Yes, they do! Since most people do their research online, SEO also drives offline sales. They use search engines to research, but they may use your store to buy their products. Call and make a purchase. So, SEO helps offline sales a lot.

17- SEO is more cost-effective than advertising

Benefits of seo that SEO is more cost-effective than Google Ads. After reaching the top rank of search engines, you no longer have to pay for clicks from search engines (Google AdWords). Pause your ad campaigns with PPC and let them get more SEO ranking results.

18- SEO helps you gain market share

Gain market share by being first. Customers will never know about hundreds of other options if you are the first option. Unless, in some cases, they move to page 10 of Google. However, we know this will not happen. Why? Because 75% of users will never go beyond the first page of search results.

19- SEO helps you enter new markets

After optimizing your website, you can start targeting your website for other keywords. The keywords you choose can be new products or services you offer. To help you enter new markets, you can rely on search engines to drive qualified traffic to your latest offerings.

20- Increases the value of your business

As your SEO rankings increase, your business becomes more valuable. Suppose you’re in the market to sell your business. In that case, many buyers find a strong SEO ranking to be a valuable intangible asset which is likely because SEO rankings have maintained value and stability over the years.

21- SEO integrates all of your online marketing activities

Benefits of seo is that SEO is online marketing. All online marketing activities can somehow contribute to your SEO ranking. Web design, content marketing, social media services, and online advertising influence SEO.

22- SEO improves your marketing ROI

As mentioned earlier, an integrated marketing campaign affects SEO rankings. Not only will this affect your SEO ranking, but your overall ROI will be higher than all your marketing activities.

23- SEO is the best page rank strategy

To rank high in search engines, you must have quality backlinks. Backlinks are links from external websites that link to your website, the more of these you have, and the more relevant your website is, the higher it will rank. Getting quality links may require advertising. The more ads you have, the more backlink opportunities you will have.

External SEO increases the credibility of your site with Google, and one of the main reasons and factors for improving external SEO is linking and backlink. A backlink (linking on an external site) from the point of view of Google search engines is the credibility of that site, and Even if there are more and more quality links on foreign sites, they will have a higher rank in the Google search engine.

24- Increase your social media followers

benefits of seo: SEO will increase your social media followers. Since your visitors are researching your website, they are more likely to follow you on social media.

25- SEO will increase your email newsletter subscribers

You can expect more subscribers as your rankings increase if you have an e-newsletter signup form on your website. Because you are exposing your website to more and more traffic. Create incentives on your website for people who subscribe to your email newsletter for optimal results.

26- SEO can double, triple, or quadruple your business

One of the significant benefits of SEO, search engines can double, triple, or quadruple your business. SEO exposes you to the entire market of people looking to find you. With an effective SEO strategy, you can expand your business in cities, provinces, countries, or other parts of the world. The world will become your customers with an effective site optimization strategy.

27- benefits of seo; SEO can help you attract talent

Job seekers also start their search on Google. You can optimize your website to rank on Google for the positions you create for them by investing in a strategy to avoid buying costs.

28- SEO is affordable

Search engines are more cost-effective than advertising to increase your conversion rate. the payoff is worth it once your website ranks number one on Google. It will get thousands of free hits to your website.

29- SEO is the most intelligent marketing investment you can make

The benefits of SEO are endless. SEO is the most intelligent marketing investment you can make. It’s a long-term asset to your business, drives traffic, leads, and sales, and doesn’t require advertising. Your customers are already searching for it on search engines like Google. If you want to grow your business without calling, networking, or other forms of advertising, invest in an SEO campaign today.

Google ads: Google Advertising Methods and search engine advertising are essential topics in the business world. Each person has created a unique business according to their abilities.

Why Is Seo Important

Today, there are many opportunities to achieve the goal on the Internet. SEO is one of these things that has many advantages. You can say that due to the advantages and benefits of SEO, SEO reduces advertising costs and forgets about traditional marketing methods. These benefits of search engine marketing are very important for business and bring many benefits to businesses.

What are The Best Local Seo Solutions?

October 15, 2019

by samsami with No Comment Learning SEO

Are you worried about your competitors outranking you in local search results? This problem is the intellectual concern of many organizations, But there are local seo solutions to solve it.

In recent years, local SEO or Seo Services has changed how customers find online businesses in their cities. Nowadays, there are many ways to increase your chances of being seen and boost your local reputation simultaneously. Stay with us if you are ready to grow your business in 2022 and know more about local seo solutions.

How Does Local Seo Work?

Local SEO is an essential branch of SEO education. Local search can improve the overall business situation. According to statistics, if you have an online store, about 50% of local searches in your area will eventually lead to a visit to your store’s website. Almost 18% of these people also buy from the site.

In other words, businesses with robust local SEO strategies can be much more powerful than their competitors.

What is local SEO optimization?

Local SEO is one of the critical topics that are discussed in SEO training. The search engine will show you the address and information about the companies in your search field and the highest search results.

In short, the sum of activities that connect different businesses to company names is called local optimization for Google or local SEO.

How long does local seo take?

Analysis: significant local rankings can be gained within 3-6 months. Interestingly, the results don’t differ too much from a scenario where a client has NO website.

Local SEO has a different pattern

According to research by Google, users looking for local businesses want the ones closest to them. For this reason, Google used a local search algorithm with a proximity factor to give a suitable answer to users who perform local searches based on their location.

For example, if a user searches about restaurants near his workplace, the list you get in the SERP will be different from the exact search from his home. In the past, site optimization was usually sufficient when the number of mobile phone users was not high, and most users used desktop computers to perform searches.

But today, due to the growth of mobile phone users, doing local SEO has become very important for the success of businesses.

Doing local SEO and site optimization is time-consuming and requires skill and knowledge. If you do not have enough skills in this field, it is better to hire a reputable website design company to get the highest quality. With its professional staff, Digiwaremarketing accepts orders for site optimization and local SEO and website design for various businesses.

Search engine algorithm: It must have happened to you to look for the nearest store, hospital, restaurant. Since Google’s goal is to provide the best results to users and to satisfy them as much as possible, it has presented the Pigeon algorithm.

How to improve search engine optimization?

In addition to the methods mentioned above to improve local SEO, you may still need strategies for local search rankings.

Create a Google business account

Optimizing your Google listing is perhaps the most effective way to rank higher on Google Maps and gain more visibility in local search results. To make these local seo solutions, you must have access to your business profile. So you need a Google Business Account.

When you create a Google business account, Google will display the information you enter on your business profile and Google Maps.

Enter the following information correctly in your Google business account:

Full name of your business
The address of your store or business office
Your exact location on the map
Categorize your business
Your phone number and website address link

You can further optimize your business account by making updates. Creating a Google business account will help you gain more visibility in local seo solutions and increase your user interaction.

Create an “About Us” page and specific “Locations”

Use location pages if you have a business with multiple branches in the same area. Provide the following information to your users on these pages:

Name, address, and contact number
Hours of work
Individual descriptions

Google maps seo are attached to each location page. Make sure to have unique content for each landing page. Creating an “About Us” page that focuses on local topics is enough if you only have one location.

Local SEO tricks – local seo solutions

This article from Digiware describes 6 local SEO tricks essential for your online business.

1. local seo solutions; Take online reviews seriously

Customer reviews have a significant impact on people’s purchasing decisions. Additionally, these reviews will help your business’ reputation in the community.
Also, comments help your local search engine rankings. That’s why you should collect as many comments as possible.

Ask each customer to share their experience with you. It is also vital to include these comments and reviews in your social network account and website.

2. local seo solutions; Build quality links

From Google’s point of view, authentic links to local organizations and other business resources are very positive. Add these links to your site and get a higher ranking in return.

Quality local links tell Google that you are a trustworthy business. Once your site is indexed, there’s a good chance you’ll rank higher in local searches.

It is a good idea to create a link strategy for your site. If you need help in this area, you can get help from people who are professionals in the field of local business.

3. local seo solutions; Build a robust Google My Business listing

Your local SEO strategy should include a Google My Business listing. Once you’ve done this, you can manage your business’s online presence through Google.
Google My Business is a free service, and you can do it yourself. All you have to do is enter your business information.

Don’t forget to add photos of your business and make updates about new locations and news about your workplace because This will help improve your ranking.

4. local seo solutions; Optimize your content

Your website content must be of high quality. Also, you should optimize your content for local search.
Adding keywords related to your products and services along with geo-targeting. For example, “record store in Seattle” is an excellent local keyword phrase.

Use Google Adwords to find the most searched terms. Then, properly incorporate them into your content.

5. local seo solutions; Add landing pages for a specific location

Another way to use content to your advantage is to create landing pages focusing on one niche. Adding these landing pages to your site will increase your chances of local exposure.

It is best if these pages talk about your products and services or if the page has specific geography and is an excellent technique if your business has multiple landing pages. Remember to add a Google maps seo to each page.

6. local seo solutions; Responsiveness

Today, many users use their mobile phones to search the Internet.
According to reports, about 82% of users use their mobile phones for local searches. Therefore, businesses must pay attention to this volume of users by optimizing their website design for mobile phones.

Responsive website design means that your website can be easily viewed on any device, such as mobile phones or tablets. Many mobile phone users call immediately after searching.
Therefore, add click-to-call buttons to your Google business account and website design.

Why Is Local SEO Important?

Local seo solutions is essential. Different businesses can increase their online visibility and get more quality traffic by doing local SEO. Attracting more traffic can lead to more conversion and sales opportunities for businesses. Local SEO businesses can gain more credibility and trust from users.

How much does local seo cost?

local seo solutions can help a lot in the development of different businesses. Typical local SEO campaigns cost between $300 and $2,000 per month depending on your businesses needs, your competition, and your geographic location.

Striving to be seen in online search by local customers

Local SEO solutions is essential for small businesses and gives them the power to compete with big brands and get their traffic. Many users do local searches.

Doing local SEO will make your website design more visible in local searches. On the other hand, local SEO allows users to find your website design, services, and products more efficiently. Doing local SEO has several techniques.

To increase your chances of being seen by local customers, you need to improve your local seo solutions with the Best local seo marketing company.
Use the tricks mentioned above so that the people you care about can find you online.

What Are The Main Search Engine Algorithms? (7 algorithm )

October 15, 2019

by samsami with No Comment Learning SEO

One thing that comes up in SEO is the search engine algorithm, which essentially shows the behavior of the Google search engine. Google’s algorithms or SEO algorithms
make this search engine more brilliant day by day, and in simpler terms, these algorithms identify errors and points awarded to sites.

Optimizing your site according to search engine algorithm is better for your SEO to succeed. Stay with us in this article to fully explain Google algorithms.

Google Algorithms – what are SEO algorithms?

In this article, we intend to give you information about Google’s algorithms. If you are aware of the goals and behind the scenes of this search engine’s performance, you can determine your site’s strategies more accurately and plan for its optimization. Stay with us to get detailed information about search engine algorithm.

What is the purpose of Google?

The most used and popular search engine among users is Google, which provides many features to users. The goal of this search engine is simple: “providing the best and most relevant answers to users in the shortest possible time.” algorithms need to be designed and modified continuously.

How does google’s algorithm work

Search engine algorithm are a set of instructions to achieve a specific goal. Likewise, search engine algorithm are guidelines for analyzing websites and improving the results that can be presented to users.

Algorithms serve two primary purposes:

Identifying low-quality and spam sites and reducing their rank
Identifying valuable and useful sites and increasing their ranking

Get to know search Engine Algorithm better

Search engine algorithm are divided into two categories. The main algorithms are part of the central core of the Google search engine, and Google’s side algorithms are used to identify low-quality sites and improve search results.

This article will introduce some essential search engine algorithm and how many google algorithms are there.

- Google Panda Algorithm

The Google Panda algorithm was created to evaluate the quality of web page content and gives each page a quality score, which is used as one of the ranking factors. The first version of the Panda algorithm was introduced on February 23, 2011. And the next day, Google explained it by publishing a blog post.

According to that post, Panda’s algorithm significantly improved at the time as it influenced 11.8% of search results.

Google created search engine algorithm to reduce the ranking of sites whose content is not helpful and valuable for the user or copied from other websites. And on the other hand, it improves the ranking of sites with high-quality and helpful content. google panda effects on page seo. so check the on page seo checklist

The things that this algorithm checks are:

Duplicate content
Content copied or aggregated from other websites
Short or sparse content
User-generated spam
Keyword overuse
Poor user experience (UX)

Optimization for pandas algorithm

Check the site for duplicate content: This is one of the most common triggers for the Panda algorithm. Therefore, we recommend checking the site’s content regularly to ensure no such problem. If you cannot remove duplicate pages for valid reasons, use 301 redirect or canonical tag. Another solution is to block those pages with a txt file or noindex metatag.

Check the content for duplicates: Another driver of the Panda algorithm is external duplicate content or copied from other websites.

Avoid creating pages with little content: This means pages whose content includes few words and a lot of advertisements and links and gives little information to the user. Of course, it is essential to note that the number of appropriate words for each content depends on the purpose of that page and the keyword intended for it.

Check your site for excessive use of keywords: Over-optimizing a page for a keyword reduces the quality and readability of the content.

Fix the detected problems and items as soon as possible: it is better to improve the problems until this algorithm is sensitive on your site and checks the pages.

- Google Penguin Algorithm

Google created The Penguin anti-spam algorithm to identify and reduce the ranking of sites that have created links in unnatural ways. Since the end of 2016, this search engine algorithm has become part of Google’s core algorithm because it runs in real-time. Violating sites are detected and penalized faster, reducing recovery time.

The things that this algorithm checks are:

Backlinks from low-quality and spam sites
Backlinks from sites created for link building (PBN)
Backlinks from sites with unrelated content
Paid links
Links with anchor text are over-optimized

Of course, you should note that this search engine algorithm also examines web pages in terms of keyword stuffing.

Optimization for Penguin algorithm

Always keep an eye on your site’s link growth: Google will never penalize a site for having one or two spam links, but having many non-original backlinks can be problematic.

Get rid of harmful links: Ideally, you should ask the web admins of the link-building sites to remove your spam links. If the webmasters do not respond or the number of harmful links is high, you can use the Google Disavow tool. Disavowing links means that you tell Google to ignore these links when evaluating the site’s links.

- Google Hummingbird Algorithm

The HummingBird algorithm interprets search queries (significantly larger and conversational queries).This search engine algorithm is high-speed and accurate. It recognizes synonyms of words to some extent and helps Google provide results closer to what the user wants (and not necessarily including the keyword of the search term).

Although the keyword of the search term is critical, Hummingbird can provide better and more relevant results to the user with the help of Google’s knowledge graph (The Knowledge Graph) and semantic search. In fact, by using this search engine algorithm, instead of listing the results containing the keyword, Google shows the results that are semantically close to the search term in the SERP results.

The things that this algorithm checks are:

Targeting a keyword
Overuse of keywords

Optimization for the hummingbird algorithm

Broaden your keyword research: Given the performance of Hummingbird, it’s a good idea to focus on related searches, synonyms, and terms to diversify your content rather than relying on short and specific keywords.

Know the language of your audience: A great way is to use tools to identify your keywords, such as brand names, competitors, industry terms, etc., on social networks and a larger scale, on the web, and check how your audience is talking about them.

Instead of trying to match keywords perfectly, consider the concepts: unnatural phrases are still used in website content, especially in titles and meta descriptions, but as search engines grow in natural language processing, this can become a problem.

Do not use robots to create a content:

If you are one of this category and you use language like robot language for the content of your site pages, please stop! Using keywords in the title and description is very important, but ensure that the content’s author looks like a human, not a robot! Improving the title and meta description will undoubtedly attract users and, as a result, increase the site’s click rate.

Use standard markup (Schema): Schema is a series of data and instructions added to the website code to mark the content and specify the essential parts. In this way, Google will have a better understanding of the page’s content.

- Google Pigeon Algorithm

It must have happened to you to look for the nearest store, hospital, restaurant. Since Google’s goal is to provide the best results to users and to satisfy them as much as possible, it has presented the Pigeon algorithm.

This search engine algorithm attempts to personalize search results by examining the user’s search term and providing the best and closest results if the user’s location is involved or related to a local business. The Pigeon algorithm uses location and distance as crucial factors in ranking results and significantly impacts Local Seo.

The things that this algorithm examines are:

Poorly optimized pages
Improper setup of Google My Business page
Name, address, phone number (NAP) mismatch
Lack of documentation in local directories (if necessary)

Optimization for pigeon algorithm

Register your business information in Google Map: The pigeon algorithm has more integrated the search engine and Google map. One of the crucial factors for ranking and displaying your site based on location is Google’s correct understanding of your business location.

On the other hand, in this way, users can express their opinions about your business, which is one of the critical and influential factors in local SEO.

Be careful that your name, address, and phone number (NAP) list on the site: Google will look at the website you have linked to through the information recorded in the Google map, and if matched, the name, address, and phone number. You have done your work correctly.

Register your site in local directories: Directory sites list businesses in different regions and cities. These sites have grown significantly with the advent of the pigeon algorithm.

- Google’s Mobilegeddon Algorithm

The number of people using mobile phones for internet searches is increasing yearly. According to published statistics, 52.2% of a website’s traffic belongs to mobile devices, and, naturally, Google pays special attention to mobile users.

The Mobilegeddon algorithm, or the purpose of checking whether web pages are optimized for ranking on mobile devices and are so-called mobile friendly, was created.

Pages that are not optimized for mobile will suffer a drop in rank. This search engine algorithm does not affect desktop searches.

The critical point here is that Mobilegeddon is a page-level algorithm, meaning that one website page may rank well and others may not.

This algorithm considers the following:

No mobile version of the page
Improper configuration of page appearance
Illegal content
Use the plugin

Optimization for Mobilegeddon algorithm

The design of your site should be reactive or responsive: make sure your site is displayed correctly on all types of screens.

Use Google’s Mobile-Friendly Test Tool: You must meet Google’s mobile-friendly criteria to rank well in mobile search results.

Get help from site speed testing tools: One of the most important factors for mobile users is page loading speed.

- Google’s RankBrain Algorithm

The RankBrain algorithm is a machine learning system that helps Google understand the meaning of a search term to provide better and more relevant results.

This search engine algorithm is like the hummingbird algorithm but more advanced. Like humans, the RankBrain algorithm learns over time from the experiences it acquires and performs better. According to search engine algorithm, this search engine algorithm is the third most important and influential factor in ranking sites.

So just as it has a query processing component, it also has a ranking component. The noteworthy point is that this search engine algorithm can probably summarize a page’s content and evaluate the relevance of search results.

The RankBrain algorithm relies on traditional SEO factors such as links, on-page optimization, etc., but it also pays attention to other factors specific to each query. Identifies the relevant factors of the indexed and relevant pages and ranks the SERP results.

The things that the RankBrain algorithm checks are:

Absence of specific communication factors in each query
Poor user experience (UX)

Optimization for RankBrain algorithm

Improve user experience: RankBrain’s algorithm is constantly analyzing user behavior so that it can change accordingly. Use user experience factors in Google Analytics, such as click rate (CTR), bounce rate, and session duration.

Research regarding competitors’ performance: One of the tasks of the RankBrain algorithm is to identify the characteristics of web pages related to any specific query and use them to rank in the search results.

Those features can be anything that has a positive impact on the user experience. For example, pages that have more content and attractive elements are more successful. Although there is no list of these features, you can get good results by reviewing and analyzing the standard features of competitors.

- Google’s Blind Mouse Algorithm

Google created The blind mouse (Possum) algorithm to provide more quality and relevant results to the user based on the user’s location and the business’s physical address. This search engine algorithm collects recent changes in Google’s local ranking filter.

With the help of the Possum algorithm, Google offers more mixed results depending on the searcher’s location and the search term. In fact, the closer you are to a business in terms of location, the more likely it is to show up in local results.

The critical point is that this search engine algorithm also boosted businesses outside the city limits. In the past, the problem with local SEO was that businesses outside the city limits, even when they were active on keywords containing the city name, would still not appear in the city search results. After the blind mouse algorithm, many of these businesses significantly improved their local rankings.

In addition, businesses with the same address as other businesses in the same field will suffer a drop in Google results. In the past, google filtered them based on their phone number or similar website domain.

For example, consider a physical therapy center with a separate work profile registered for the center and each of the three physical therapists. These profiles are all linked to the same site and have the same contact number.

One or two would appear in local search results, and it would filter out the rest. With the blind mouse algorithm, many businesses were filtered due to having the same address and workgroup.

The things that the blind mouse algorithm examines are:

Having the same physical address as a business in the same industry
Competitors whose business location is closer to the user

Optimization for blind mouse algorithm

Track ranking based on a specific geographic location: the location you search is very effective in ranking.

Make a list of local keywords: The blind mouse algorithm will provide different search results for relatively similar keywords.

Summary Of Google Algorithms

Google algorithms are constantly changing and improving. This article introduced some important search engine algorithm and ways to optimize them. Now we know that the Panda algorithm focuses on the quality of the content. Penguin’s algorithm fights against illegal linking.

With the help of the hummingbird algorithm and semantic search, Google provides better and more relevant results to users. Pigeon and blind mouse algorithms consider the user and business location as a ranking factor and provide the closest and best results.

The Mobilegeddon algorithm examines sites based on whether they are compatible with mobile devices. The RankBrain algorithm is constantly learning and growing by analyzing user behavior with the help of artificial intelligence.

Each of these search engine algorithms helps Google in a way to achieve its goal of “providing the best answer to users.” Thank you for being with Digiwaremarketing until the end of this article.

Be sure to pay attention to Google’s algorithms when optimizing

One of the ways to succeed in SEO is to pay attention to search engine algorithm when optimizing your site. Try to consider algorithms as much as you can when optimizing. As discussed in the article What is SEO, SEO methods are very different, but you should use logical and moral methods.

You should use methods to avoid Google errors. search engine algorithm detect most errors. Try to get as many points as possible from Google’s algorithms to improve your site’s ranking on the SERP pages. We suggest you read technical SEO articles and the impact of link building in SEO for better optimization of your site.

What do you think about search engine algorithm? To what extent do you pay attention to SEO algorithms
when optimizing? Share your thoughts with us below this post.